Welcome to the Financial Fitness project website. This project is aimed at helping everyday Americans enhance their Financial Fitness and by doing so their, and their family's, overall quality of life. We hope you enjoy reading about the project on our website.

What is Financial Fitness?

Financial fitness is like physical fitness. Why? Because your physical health and your financial health are important factors affecting your wellbeing and security.

While physical fitness involves building muscle and becoming more aerobically efficient, Financial Fitness involves building financial reserves and making your money work more efficiently. And while physical fitness helps you cope better with life’s challenges and increases your chances of living well in old age, Financial Fitness helps you cope with life’s financial challenges and increases your ability to retire comfortably.

But just like physical fitness, Financial Fitness doesn’t happen automatically; we must work at it. And just as it is often difficult to find time to work on our physical fitness, it is often difficult to find time to think about our Financial Fitness.

However, the benefits of being prepared for the future, safeguarding your family, and providing yourself with more free time and better opportunities for healthcare, far outweigh the costs in terms of time. So no more excuses! Help shape your future! You deserve to give yourself the gift of living well through Financial Fitness.


Why is Getting Financially Fit More Important than Ever?

Because we are living longer than ever! Average life expectancy for someone born in 1900 was 47 years but this increased to 68 years for someone born in 1950 and to 77 years for those born in 2000. This is obviously great but it does mean that we need more funds for retirement. So, action is needed now to ensure you are financially fit for the future.

So take action now! Click here to learn how to increase your financial fitness!